SOCIAL MEDIA MARKETING
- YouTube
- 40,000+ followers gained
- Engagement rate increase from 1.2% to 5.9%
Zhejiang Geely Holding Group is an innovative automotive group that has subsidiaries that cover various automotive markets. In 2021, the Holding Group decided to amplify their impact and brand image as one of the leading automotive groups on overseas social media platforms and chose SanQ as their agent.
Together with the team we identified content that created the most effect, it appeared to be native content. We then based our strategy on maximizing the effect of native content and amplifying the influence of the brand.
To increase the engagement rate and the knowledge of audience about the Geely Group, we have shared more details about the brands inside the group and the cars they produce.
To highlight Geely’s ESG initiatives we prepared a series of ESG oriented posts, including posts for most internationally recognized holidays.
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