In 2020 the management of Vercelli came to us to help them launch the brand in the new and niche market of high-end tailoring in China. Vercelli is a brand of high-end natural wool fabrics that originated from Piedmont, Italy and is sold around the world.

By choosing SanQ Communications, Vercelli found themselves a trusted strategic partner. Together with the management and on-site China team we conducted a comprehensive research of the market and competition. After learning about the eco-system, distribution pattern and creative trends, we have worked on the 360-degree strategy. We thought of everything, from distribution to branding, communication strategy and collaboration opportunities.

Throughout 2 years of our work, we have created collaborations between Vercelli and JAC, Canadian fashion brand, Italian Chamber of Commerce, China International Fashion weeks etc.

For the distribution, we automated the workflow of ordering and dispatching through crafting a bespoke mini-program for WeChat, a Chinese super app, which helped decrease the order processing time from days to hours.